CLARION × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Clarion.

Ryan, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Clarion is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US physician office mapped, the ~41,000 multi-provider groups that look like your best-fit accounts, and three campaigns we'd run for Clarion in the next 30 days.

PREPARED FOR RYAN GALLAGHER · NEW YORK, NY · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Clarion.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: no dedicated marketing hire yet, a usage-based pricing model that proves value fast, and a single named customer ready to anchor lookalike outreach.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 30,000 to 50,000 more of your best customers?

You already have the dream ones: the medical practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 30,000 to 50,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • Oscar HealthAI outreach hit 5.62% conversion, 40% above human benchmark
30,000 to 50,000medical practices that look exactly like them
A FEW WE'D GO AFTER FIRST
  • Jordon Murphy HealthSavannah K., Arizona
  • MLC Insurance GroupMesquite, Texas
  • Cigna Health and Life Insurance CompanyPhoenix, Arizona
  • Oscar Health InsuranceTampa, Florida
  • CFM HealthMiami, Florida
Section 04 · Your market, sized

Every cell is a medical practice.

Every US physician office sits in state medical licensing board rolls and Google's physician-office category, with provider count, specialty, and the office manager who signs. We build the list from that, enrich the buyers, and time the sends to EHR renewal and referral-season peaks.

US physician office establishments (NAICS 621111)Your sweet spot: multi-site groups with 5 to 50 providersIn-market this quarter
0
US physician office establishments (NAICS 621111). US Census County Business Patterns, NAICS 621111, Offices of Physicians (except Mental Health Specialists).
~41,000
Sweet-spot practices
5 to 50 providers, multi-location
3
Buyer personas
Practice Manager, Office Manager, COO/CFO
~123K
Relevant contacts
At 3 titles per practice
Q1 to Q3
Evaluation window
Tied to EHR renewal and fiscal-year budget cycles
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 204,617 US physician office establishments and reach out when the right signal shows up, so Clarion is the first name a practice manager thinks of when front-office automation comes up.

  • New practice manager or office manager hireJob boards and LinkedIn. A new operator resets the front-office stack in year one.
  • EHR system migrationState Medicaid enrollment updates and vendor press releases. New system, new integrations to buy.
  • New practice location openedState licensing board address filings and Google Maps listings. More phones to answer.
  • Physician group merger or acquisitionState board filings and healthcare M&A press. Combined front offices need one system.
  • Hold-time or scheduling complaints in reviewsGoogle and Yelp review mining. Public complaints signal an unresolved capacity problem.
  • Conference attendanceMGMA and HIMSS rosters. Anyone staffing the booth is actively shopping front-office tools.
09:14 · TODAY
Multi-location cardiology group with 12 providers posts opening for Practice Operations Manager
→ HIRING-PAIN PLAY
08:51 · TODAY
Family medicine practice's Google reviews cite 20-minute hold times, three new 1-star reviews this week
→ HOLD-TIME PLAY
YESTERDAY
Regional orthopedic group announces merger with three satellite clinics, effective next quarter
→ NEW-MERGER PLAY
YESTERDAY
Pediatric practice announces EHR platform migration, go-live set for Q3
→ EHR-MIGRATION PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~41,000 US medical practices in your sweet spot: 5 to 50 providers, multi-location groups enriched from state licensing boards and Google Maps
AngleOne platform for calls, referrals and no-shows replaces three point tools and a temp receptionist
~41,000 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetPractices that look like Oscar Health's network partners: high call volume, referral-heavy, insurance-driven scheduling
AngleLead with Oscar Health's referral conversion and no-show numbers after Clarion
~30,000+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetPractices showing a buying signal this quarter: new practice manager hire, EHR migration announced, hold-time complaints in reviews, referral backlog reported
AngleA one-to-one note written from the exact signal, sent the week it happens
~8,000 PER QUARTER ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Ryan, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.